Content Executive – Irlam, Manchester



The Role

Working within the Comms & Marketing team, you will be responsible for helping to define and deliver a content strategy to support wider marketing objectives and ultimately deliver against the business’ ambitious growth targets.


As an ambassador of our brand, you’ll ensure that all customer-facing content and activities align with the FFL Company values and brand image, culture, and tone of voice.


With a creative eye for design and love of innovative copywriting, you will plan, manage, and deliver the business’ content calendar for social, website and print media.



Core Responsibilities

  • Support the Marketing Executive in delivering the content strategy, ensuring this aligns to the overall marketing strategy

  • Support the delivery of multi-channel marketing campaigns in accordance with build timelines, and in conjunction with partners and internal stakeholders

  • Regularly produce fresh and engaging copy, imagery and video using a variety of tools and software packages, tailored for various B2C demographics and audiences, as well as B2B audiences

  • Manage external advertising activities including liaising with third party suppliers, creating proposals, and managing timelines and delivery of artwork

  • Identify social trends and seek out opportunities with FFL stakeholders and partners to produce fresh content across current FFL platforms and propose new platforms and media strategies

  • Work closely and collaboratively with the Comms & Marketing team and wider teams within the business to generate content ideas, encourage engagement with marketing activities and promotion of the FFL brand

  • Support with the planning and delivery of B2C events, social value campaigns, internal value projects and local engagement activities, working in conjunction with partners and internal stakeholders

  • Produce SEO-optimised content to improve search rankings and drive organic traffic to the FFL website, and exploring/managing PPC and other digital advertising opportunities

  • Ensure all marketing collateral is on brand, kept up to date and appropriate levels of stock are kept and replenished for various events and marketing activities.


Reporting to

Marketing Executive



Skills and Experience

  • Previous experience in a similar role (desirable)

  • Experience writing both long and short form copy for a range of media platforms

  • Experience with image editing, design and producing or coordinating the production of print and digital media

  • Good working knowledge of social media platforms and how to create appropriate content for each

  • An understanding of SEO and digital marketing best practices including AdWords and PPC advertising

  • A good understanding of asset management practices and file formats (desirable)

  • Experience with Adobe Creative Suite and Canva

  • Knowledge of artwork design and specifications for print and digital media (desirable)

  • Excellent written English skills and a passion for creating innovative content and marketing campaigns

  • CMS experience such as Wordpress and/or Wix

  • Ability to liaise effectively with third party suppliers and stakeholders to ensure artwork deadlines, specifications and internal content calendar deadlines are met

  • A strong ethic of business process improvement and a drive to define and innovate operational marketing processes

  • Excellent IT skills (proficiency in Microsoft Office products)

  • Ability to prioritise workload and manage time effectively.


Qualifications

  • English literature or language GCSE minimum

  • Relevant University Degree (desirable)


Personal attributes

  • Creative and proactive approach to researching and experimenting with ideas

  • Confident in presenting ideas and recommendations (desirable)

  • Keen attention to detail with ability to context switch and act on changing priorities.

  • Excellent administrative and organisational skills

  • A team player who can also work independently and proactively.


Our Ideal Fit

Someone who is a team player and willing to get their sleeves rolled up from time to time in order to take this business from start-up to industry leader.



Working with Freedom Fibre

Freedom Fibre offers the chance to grow as a person and in a professional capacity and prides itself on a sustainable work environment that provides flexible working and support throughout the entire business.


We operate in a relaxed and industrious atmosphere where you’ll be encouraged to speak out and contribute where ever you feel you have something to offer. Our offices are open from 07:00 through to 19:00 and we are happy to be flexible with working hours so you can enjoy a relatively stress-free commute or work from home to create the best possible work-life balance that suits you and Freedom Fibre.


We offer an attractive benefits package including bonus, generous pension, private healthcare and flexible working along with other benefits.



Freedom Fibre is an Equal Opportunity Employer

We are committed to being a successful, caring and welcoming place for all employees.



Place of Work

The place of work will be our offices in Irlam, near Manchester.



Interested?

Email HR@freedomfibre.com



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