The story of
broadband
Why full-fibre?
Our FTTP (Fibre to the Premises) infrastructure, gives you access to a future-proof, gigabit-capable broadband network with the freedom to use multiple devices all at once at lightning-fast speeds.
In the beginning, there was copper...
Exchanges were linked to the internet.
Thousands of cables at the exchange interfered with each other, reducing signal speed and reliablity.
Copper ran from the local exchange all the way to you.
​​As it turned out, copper was not so great over distance. The signal degraded, resulting in lower speeds.
By the time the signal reached you, it was weak.
Noise from vehicles and machines also interfered with the signal making it even weaker.
Then they tried copper with ‘fibre to kerb’...
The copper from the exchange was replaced with fibre.
Most of the line was replaced with optical cable reducing signal degradation. This helped, especially near the exchange.
The fibre ran to new kerbside boxes near properties.
These kerbside boxes converted the optical fibre cable back to the old copper wires that ran to your building.
By the time the signal reached you, it was still weaker.
Noise from vehicles and machines plus the change from fibre to copper made the connection slower.
More powerful kerbside boxes mean we don’t need the exchange.
Kerbside boxes can run signals straight to the internet for even greater speedand reliablity with minimal degradation.
The kerbside boxes no longer convert fibre to copper.
We simply run the fibre into local buildings, maintaining the best possible speed and reliability.
When the signal reaches you,
it’s still amazing.
We take the fibre all the way into your building, so you can enjoy the freedom of lightening-fast speeds.
Then came the freedom of pure fibre...
